Studioinsights.
What we tell people on first calls, written down: pricing, process and the decisions that make builds go well. A new post every month.
Latest post · Product · 14 August 2026
Web app or mobile app: which should you build first?
A practical way to decide between building a web app or a mobile app first, based on how your users will actually reach you.
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Product
Twelve business tasks worth automating first
The most common tasks small businesses automate first, roughly ordered by payback, and the rule for choosing your own first automation.
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How to choose a development agency: eight questions
Eight questions that separate good development agencies from bad ones, and the answers that should end the conversation.
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How a v1 ships in twelve weeks
The week by week anatomy of a twelve week build: what happens in week one, why demos are on Fridays, and what gets cut so the deadline holds.
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What a design system is, and when you need one
A plain explanation of design systems: what they contain, what they cost, the signs you need one, and the signs you do not yet.
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Fixed scope or hourly: how to buy a build
Three ways to engage a studio, what each one is for, and why paying by the hour usually buys you the wrong incentives.
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Does your product actually need AI?
An honest checklist for deciding whether to add AI to your product, from a studio that builds AI features and turns half of them down.
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What does an app cost to build?
The honest answer from a studio that quotes fixed prices: what actually drives the cost of an app, and how to keep a v1 from bloating.
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How to redesign a website without losing your SEO
A checklist for relaunching a website without losing search rankings: redirects, metadata, structure and the mistakes that cause most drops.
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How to write a one page brief for an app
The six questions a useful app brief answers, why one page is enough, and a structure you can copy for your next project.
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What belongs in an MVP, and what does not
A practical definition of a minimum viable product: the one loop it must contain, the features that can wait, and how to tell the difference.
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Native or cross platform: how to choose in 2026
A plain comparison of native and cross platform app development: what each costs, where each wins, and a simple rule for choosing.
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How long does it take to build an app?
Realistic timelines for a first version, what makes builds faster or slower, and the one decision that changes the schedule most.
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