Web app or mobile app: which should you build first?
A practical way to decide between building a web app or a mobile app first, based on how your users will actually reach you.
Better products,built together.
We bring product thinking, design, and engineering together to build digital products from the ground up.
People use products we’ve built, every day. Most of them will never know our name. We think that’s the point.
Partnered with
What we do
From idea to launch,
we stay close
to the product.
01
Consumer apps
iPhone and Android apps, designed and built end to end.
02Business tools
Internal tools and dashboards that replace manual work.
03AI products
AI features and assistants, tested before they ship.
04Web platforms
Websites and web applications that load fast and stay fast.
05Brand & design
Brand identity and product interface, designed as one system.
06Automations
Connections between the tools you already use, so repeated work stops.
Selected work
Work that made
a difference.
We work on client products and build a few of our own. Either way, we care about what happens after launch.
Concept study · Product design · iOS engineering
Consumer finance app, rebuilt
A complete redesign and re-engineering of an established finance app, delivered in twelve weeks.
2×Daily active users
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Case study
Concept study · Web app · Automations
Operations, on one dashboard
A custom operations platform that replaced six disconnected spreadsheets across the business.
6→1Tools consolidated
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Custom build
Concept study · Brand · Next.js development
From AI concept to launch
Product design, brand and engineering for a new AI product, from first prototype to public release.
10kWaitlist signups
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Product
Concept study · Figma design · Shopify build
A checkout built to convert
A complete rebuild of the purchase flow: fewer steps, faster pages, more completed orders.
−33%Checkout drop-off
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Commerce
The practice
The people who design the product are the people who build it. Nothing is lost in a handoff, because there isn’t one.
What we ship
Native iOS & Android
Design systems
AI evals & assistants
Next.js platforms
Supabase backends
Shopify commerce
Workflow automation
Brand identity
Our products
Products we design,
build and run ourselves
We don't only build for clients. We design, build, launch, and run products ourselves. It keeps us close to the realities of building software: getting something out the door, seeing how people use it, and improving it from there. See all three.
Consumer · SocialA social journal for everyday life. Write a line, add a photograph, and see the same day back from a circle small enough to name. One post a day, and no endless feed.
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AI · AssistantAn AI assistant for everyday work, tested against evals on every change. We wrote the test suite before the features, and we use it ourselves every day.
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macOS · WallpaperLiving wallpaper for the Mac. Every frame is drawn on the GPU rather than played from a file, so it moves all day and never loops. Seventeen compositions, each one yours to retune.
Know moreConsumer · SocialAI · AssistantmacOS · Wallpaper
